More Details on our Trunk Show
Two Weeks of Made With Love, Your Dress Could Be Waiting.
Mark your calendars, because for 10 days only, we're transforming into a Made With Love home. We’re hosting a trunk show where we bring in never-seen- before styles from MWL Australia. We’re flying them straight into our store — and it might just be where you find "the one."
If you've never experienced a bridal trunk show, get ready. This isn't a regular shopping trip. It's a time limited event.
The Full Collection — Here, In Person, For the First Time
Everything you see on MWL’s IG that makes you go “Aww I wish I could wear that”? It's coming to our store. The new collection — including gowns and silhouettes we don't normally carry, and styles that are not even manufactured for any store in the world — will be here for two weeks only, then gone.
If you've been dying to feel that fabric in person, or see how that neckline actually sits, this is it. No more imagining. No more "what if."
Early Birds Get Something Special
Here's what we'll say without saying too much: the earlier you book during the trunk show, the more there is in it for you. We're talking about exclusive perks reserved only for brides who move fast — and once they're gone, they're gone.
We won't spoil the surprise here. But if you've been sitting on a maybe, this is the moment that maybe turns into yes.
A Once-a-Year Kind of Attention
For two weeks, our entire team is laser-focused on this one collection — expect styling insight and personal attention that goes way beyond a normal appointment, as we help you find the gown that feels like it was made for you. We’ve specially requested for dress samples to be size friendly, so more of our beautiful brides could have the chance to wear them.
The Grand Finale
Because two weeks of gorgeous gowns deserves a proper send-off, we're closing out the trunk show with a celebration in-store — drinks, bites, music, and one final chance to see the collection before it disappears for good. Still deciding? Come feel the magic one more time.
Don't Sleep On This
It’s very rare for a boutique in Singapore to host a trunk show - they’re labour intensive, and only boutiques with exclusive rights get to host it. (and it is very expensive for the boutique too). For special once in a lifetime events like this, trunk shows will move fast. Fittings fill up, popular styles get claimed, and the clock is ticking the moment the doors open. If there's a gown that's been living rent-free in your head, now's the time.
Trunk show dates: 10 - 19 JULY 2026
Location: Frieda Brides, 45A Kampong Bahru Rd (Level 2)
Booking your slot here: https://friedabridesschedule.as.me/
spots are limited, so grab yours before they're gone!