Jenny Yoo Launch Week
Celebrate the latest collection with our promotion!
We are beyond excited to welcome the newest Jenny Yoo Florise Collection into our store. It's the kind of collection that makes you stop scrolling, stop comparing, and just love.
And because some things deserve more than a quiet unveiling, we're throwing a launch week promotion to celebrate!
From 22-29th August - one week only! Booking link: https://friedabridesschedule.as.me/. Spots are limited, so grab yours before they're gone.
About the Latest Collection
Jenny Yoo has always designed the most elegant and timeless gowns for all body shapes. And this new collection is still exactly that - feminine, one of a kind, made to make you feel special.
The silhouettes range from clean and timeless to something with that unmistakable old-money charm, the kind of quiet elegance that doesn't need to try hard to be noticed.If you've been picturing something delicate but not fussy, romantic but not overdone, this collection was made for you.
Already a Favourite amongst our Brides
We'll let you in on something: Florise has barely been in store a moment, and our brides are already falling for it.
These are gowns that look beautiful in real life and photograph just as well, even in candid, unposed moments — the kind of dress that makes a bride feel at her most beautiful. That's what we've been seeing with Florise, again and again, over the past little while. If you've ever wondered what that moment feels like, this might be the collection that gives it to you.
Early Birds Get Something Special
Here's what we'll say without saying too much: the earlier you book during launch week, the more there is in it for you. We're talking about exclusive perks reserved only for brides who move fast and are decisive — and once they're gone, they're gone.
We won't spoil the surprise here. But if you've been sitting on a maybe, this is the moment that maybe turns into yes.
Discounts Across the Board
It's not just the new pieces. Promotional discounts apply across Jenny Yoo gowns, both the new Florise Collection and our previous favourites. So whether you've had your eye on something brand new, or something you've quietly been dreaming about for a while, now's the perfect time for picking your dream dress.
This is also the perfect excuse to revisit a style you fell for months ago but weren't quite ready to commit to. Consider this your sign.
A week you wouldn’t want to miss!
For the duration of launch week, our team's focus is on this one moment — helping you find the dress that feels unmistakably yours, whether that's a Florise piece or a Jenny Yoo classic you've had saved for a while. Expect the kind of styling attention that goes beyond a regular appointment, with the same care and eye for detail we bring to every bride who walks through our doors.
Launch weeks like this don't come around often, and they don't last long. The best perks go to the brides who act early, and once the week is over, it's back to regular pricing.
If Jenny Yoo has been on your radar — whether it's Florise or a piece from an earlier collection — this is the week to make it happen. Dresses like these don't sit around for long once word gets out, and Florise is proving exactly that. Get started with booking your appointment to reserve your dress with us now!
Launch week dates: 22nd - 29th August 2026
Booking link: https://friedabridesschedule.as.me/
Store address: Frieda Brides, 45a Kampong Bahru Road
Spots are limited, so grab yours before they're gone.