Bridal Trunk Show: Everything You Need to Know and How to Prepare
If you've been dress shopping, you may have come across the term "trunk show" and wondered what it actually means. Here's a simple guide to help you understand what a bridal trunk show is, why it's worth attending, and how to prepare beforehand.
Trunk Show vs Wedding Fairs
Big wedding fairs are great for browsing dozens of vendors at once, but a trunk show gives you something a crowded hall can't — a dedicated appointment, unhurried fittings, and one-on-one attention from a stylist. Let’s dive in!
What is a bridal trunk show?
A trunk show is a limited-time “pop-up” event where a bridal studio brings in a special collection from a designer, often gowns that aren't part of the store's regular range. These pieces are usually only available to try on for a few days before they're sent back.
Trunk shows give brides the chance to see new styles, sometimes ahead of their official release, and try on gowns that wouldn't normally be in stock.
*p.s. Frieda Brides will be hosting their first ever Trunk Show with MWL Bridal this year - keep a look out for the details!
Why attend one?
Wider selection. You get access to styles beyond the usual in-store collection from the designer.
Special pricing. Some studios offer trunk show discounts, since designers want to encourage bookings during the event.
Designer insight. Studios sometimes have designer representatives on-site, or extra product knowledge to share about fit and fabric.
A sense of urgency (in a good way). Because the collection is only there briefly, it can help narrow down decisions if you tend to be an indecisive shopper.
How to prepare before you go
1. Book early. Trunk Show appointments fill up fast, especially on weekends. Reserve your slot as soon as the event is announced.
2. Do a little research. Look up the designer's collection beforehand so you have a rough idea of silhouettes and styles you're drawn to.
3. Set a budget. Trunk Show gowns can vary in price. Knowing your budget beforehand helps you and your stylist focus on the right options.
4. Bring the right undergarments. A nude, seamless bra and shapewear similar to what you'd wear on your wedding day will help you get a truer sense of fit.
5. Bring your inner circle, but keep it small. One or two trusted people are usually enough. Too many opinions in the room can make decisions harder, not easier.
6. Come with an open mind. Some of the most-loved gowns are ones brides didn't expect to try. Trust your stylist's suggestions, even if a dress doesn't look like "the one" on the hanger.
7. Know that trunk show pieces are rented or ordered on a schedule. Because these gowns are only in the studio for a short window, ask about lead times if you're planning to rent or order.
Final thoughts
A trunk show is a great opportunity to explore a wider range of styles and designer pieces you might not otherwise get to try. With a little preparation, you'll be able to make the most of the appointment and walk away with a clearer picture of what you're looking for.
We hope to see you at our first Trunk Show happening this month!
